Orange Beach, AL — [January 20, 2026] — Yachts360, a full-service yacht brokerage and advisory firm, today announced the opening of its newest office at The Wharf at Orange Beach, marking a strategic expansion along the Gulf Coast.

The new Orange Beach office expands Yachts360’s footprint in one of the most active boating and sportfishing markets in the Southeast. Located at The Wharf—a premier waterfront marina and lifestyle destination with direct access to the Gulf of Mexico—the office will serve clients throughout Alabama, the Florida Panhandle, and the broader Gulf Coast region.

As part of the expansion, Yachts360’s Gulf Coast Division welcomes an experienced team of brokers joining the Orange Beach office, including Brian Franc, Division Manager, and Matt Parson, Senior Broker, along with Cass Fishbein, Roger Butterfield, Rob Haney, Harvey Fest, Rania Fekih, Joe Candelore, and Jacob Austin. With upwards of 70 brokers nationwide and more than 400 active listings, Yachts360 continues to accelerate its momentum across the national yacht brokerage landscape in key boating markets.

“This office opening is about more than just a location—it’s about people,” said Justin Goins, Partner at Yachts360. “We’re proud to welcome a strong group of brokers who know this market and share our client-first philosophy. Their experience and local presence immediately strengthen our ability to serve buyers and sellers across the Gulf Coast.”

Franc and Parson noted that their decision to join Yachts360 was driven by shared values, culture, and long-term vision.

“From the beginning, it was clear that Yachts360 is building something different,” said Parson and Franc. “The leadership understands both the brokerage business and the realities of this market, and they’ve created a platform that supports brokers while keeping clients at the center of every decision. Being part of this expansion at The Wharf—alongside a strong team with aligned goals—is an opportunity we’re genuinely excited about. We anticipate further expansion in 2026 as opportunities arise.”

In addition to serving individual buyers and sellers, the Orange Beach office will act as a regional resource for local dealers and independent brokers throughout the Gulf Coast. Yachts360 plans to actively collaborate with industry partners by assisting with trade-in evaluations, wholesale opportunities, off-market placements, and inventory liquidity solutions. By leveraging its national buyer network, centralized data, and transaction experience, Yachts360 aims to help local dealers and brokers move inventory efficiently while preserving strong working relationships across the market.

The Orange Beach office will offer Yachts360’s full suite of services, including yacht brokerage, acquisitions, trade-in advisory, and detailed market analysis. Clients and industry partners alike will benefit from the firm’s data-driven approach, targeted marketing strategies, and hands-on representation throughout every stage of the transaction. Yachts360’s continued growth reflects its long-term commitment to regional expansion while maintaining a boutique, relationship-driven model.

“Our mission has always been to deliver a true 360-degree experience built on trust, expertise, and long-term guidance,” Goins added. “Establishing a presence at The Wharf with this team allows us to do exactly that for the Gulf Coast boating community. We look forward to working collaboratively with local dealers and brokers, welcoming additional talent to the team, and expanding further throughout Alabama and other Gulf Coast markets.”

The Orange Beach office is now open and accepting appointments.

For more information, visit www.yachts360.com or contact Yachts360 directly.